This suite of reports is designed to complement the ACMA Communications report
2011–12, which is produced to fulfil reporting obligations under section 105 of the
Telecommunications Act 1997. These four reports make up the Communications
report series.
The series aims to better inform ACMA stakeholders about convergence and the
digital economy, and their impact on communications and media services and
consumer behaviour. As an evidence-based regulator, the ACMA is interested in
analysing the digital economy and the role digital communications and media are
playing in its development.
This report provides an overview of the smartphone and tablet market in Australia from
two key perspectives:
the supply of these services, their delivery models and products available to
consumers in 2012
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the take-up of these services in 2012, including current levels of service use, and
related drivers and barriers to take-up, including the willingness to pay for these
services.
The report draws on a range of sources, including annual reports, industry papers and
consumer research, including an ACMA-commissioned survey conducted in May
2012, to track developments in the supply and use of smartphones and tablets.
